Probably one of the coolest opportunities that I have come across was designing for Ford, The Houston Texans and the Houston Livestock Show and Rodeo. Ford wanted to increase their technology presence inside of the NRG Stadium, so they decided to go with four vertical MultiTaction interactive touch screens to display their fleet.
MultiTaction screens are not just your standard touch screens. Each MT cell contains integrated processors and cameras that can detect every touchpoint from your hand. It basically knows where each of your fingertips are in order to distinguish whether you are putting your full hand on the screen or just one finger to move objects. This allows for instant feedback and fluid object movement on screen. The system is also capable of housing massive amount of client data from images, videos, .pdfs and has the ability to access webpages on the fly.
Ford was looking for a way to give users instant access to information about all their current models. Obviously MultiTaction screens were the way to go. With just a single touch user were able to access the whole current years fleet as well as brochures, image galleries, videos and specs. Brochures could be opened and smoothly flipped like you were holding it in your hands. Galleries of cars could be opened, and images could be manipulated in size and even thrown over to one of the other screens for someone else to play around with.
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Next time you are at NRG stadium feel free to swing by the MultiTaction screens and play with the content.
