March 2020, Houston starts to shut down public events due to the COVID-19 outbreak. The hospitality industry is rocked due to the cancellation of major events like The Houston Livestock Show and Rodeo and Offshore Tubing Conference (OTC.) Even with the shutdown of events, companies still needed to maintain their marketing presence. Enter the virtual tradeshow.
Originally this project was to be designed for a live tradeshow booth. The booth was designed to have an 84” touchscreen, an 11’x2’ Absen LED banner, and a small 3’x3’ LED for one of the counters in the booth. As event after event started to be cancelled there was a feeling that this too would be put on hold. Then as predicted this event was officially canceled but the need to continue was there. The event was then moved to a virtual platform.
